It is our proud privilege to present the website on Tourism Ludhiana at the time when the tourism & hospitality industry in India is experiencing an unaprecedented boom. Travel has taken a big leap forward, both in business and leisure travel market. Whereas in other cities of India, with all time high hotel occupancy, shortage of rooms is the biggest challenge that the tourism industry is facing today, in Ludhiana, it is going down day by day.

So to encourage Tourism in Ludhiana along with "Atithi Devo Bhavah-Guest is God", a nation wide wonderful program launched by the "Ministry of Tourism, Government of India" among Tourists from different comers of the world with a theme, we have comeup with a website "www.ludhianatourism.com" along with the print edition.

A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. Ministry of Tourism, Government of India has introduced "Atithi Devo Bhavah" - A nation wide campaign that aims at sensitising key stakeholders towards tourists, through a process of training & orientation. The endeavour is to boost tourism in India, which in turn would act as a catalyst for India's economic growth.

As Smt. Renuka Choudhury, the minister of State for Tourism says "Atithi Devo Bhavah" is a nationawide campaign aimed at sensitizing people about India's rich cultural heritage, its preservation, cleanliness, hospitality and bringing out an attitudinal shift among the masses towards tourists. It is a symbolic representation of India's age old hospitality and with this campaign, we are trying to re-install in the stakeholders a sense of pride and responsibility towards tourists, while positioning India as a popular tourist destination worldwide"

Last Year we had 3.3 million visitors, but when you consider that Singapore gets 7 million a year, Thailand 9.6 million a year & Malaysia 11.5 million. There is no reason why we can't aim to increase our numbers by 100%. and that too would be just a begining. However to do this we need to change our attitude towards those who visit us. Often tourists are mistreated, Cheated and rudely dealt with.

It's simple logic, if someone ina house is rude to you, as a guest, you don't encourage your friends and relations to go there. This is perhaps the reason why in spite of an incredible wealth of Tourist spots, Cultural Attractions, Natural Wonders and Destinations of the world. The time has definitely come to get together to change this, to change our attitude as we've lost touch with the hospitality we were famous for. Now it's a time that we make an effort to make it a part of us again.

Respect has always been an integral part of the Indian soul. From time immemorial we have always respected our teachers, our elders, our parents and our guests. Perhaps this is why a great Indian Emperor once observed 'In Hidustan our manner is very respectful and our hearts are always open'. In many ways, at that time India was the ultimate destination for the enlightened travelers. Now, thousands of years later, we can bring that golden age back to those years, when Indian hospitality set the standard for the world.

And we found the keystone of what we want to do - "Or guest is blessed; Our visitor is God"

That how we arrive at our mission called "Atithi Devo Bhavah"

We hope, you will like this venture and find it useful. You can send us your articles on Ludhiana or any old photograph of Ludhiana or any old photograph of Ludhiana to be incorporated in this website. We also welcome any feedback, suggestions and comments on its content & format.